Customer Touch Points [Infographic]

//Customer Touch Points [Infographic]

Customer Touch Points [Infographic]

By |2019-08-19T13:11:12-04:00July 29th, 2019|News|0 Comments

One of the most important shifts happening in water is thinking of those who serve as “customers” rather than “ratepayers.” Doing this requires you to evaluate each touch point you have with your customer and find ways to communicate the value of the water that you deliver. This infographic outlines some tips to maximize each of those touch points.

For more detail on these tips, check out the following posts:

Utility Bill Inserts: Still a Piece of the Communication Pie?

If Your Website is Your Customer’s First Impression of the Value of Water, What Impression Are You Making?

Grow Your Email List with Newsletters that Make Waves

Make the Value of Water a Matter of Local Pride, The Power of Engaging Local Media

Prioritize Internal Communication to Create Powerful Brand Ambassadors

About the Author:

Kelly Smith

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